PALMA 2009

  • William Tai
  • Sunshine
  • Meteor
  • Ithaka
  • Black Pearl
  • Antara
  • Maria Cattiva
  • Havana
  • Mari Cha III
  • Tenaz
  • Sojana
  • Anny
  • Shamoun
  • Gliss
  • Open Season
  • Nimrod
  • Hyperion
  • Windrose of Amsterdam
Informa Yacht Group
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Media Partners
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NEWSLETTER ARCHIVE

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LATEST NEWS

THE HORUS SUPERYACHT CUP 2009 – A GREAT SUCCESS

A new venue, a new title sponsor and three spectacular days of racing for the 18-strong fleet in the Bay of Palma combined to produce a highly successful Horus Superyacht Cup 2009.

The eventual winner of the iconic Bent Cleat Trophy for the winning yacht went to Marco Vogele’s 32m Royal Huisman built, sloop Gliss, designed by Philippe Briand, but she was chased hard by the 46m Perini Navi Antara skippered by the popular Jonno Johnston, Thomas Bsher’s 28.6m, Frers-designed Wally Open Season and the Bruce ...

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Sponsorship


The Superyacht Cup is now in its 12th year, making it the biggest, longest-running Superyacht event in the world. Each year, the highly exclusive, yet uniquely informal atmosphere of the event has helped it to grow in size and popularity, drawing in owners of sailing Superyachts from all over the world, and culminating in the extraordinary event in Palma in June 2007.

With a fleet of 52 boats and seemingly nearly as many mega-motoryachts accompanying them as “mother ships”, and around 3000 participants, this “Mother of all Regattas” has already generated totally un-prompted and independent international media coverage of around 300 full pages in more than 80 magazines from over 20 different countries. With the film of the event winning a world-wide take-up of TV broadcast and first-class in- flight entertainment, the estimated media value for sponsors is well over €11million.

The second edition of the Antigua event in December is already reaching significant proportions; this year some 12-15 yachts are expected to attend, and significantly more next season, as Antigua reinvents itself as a new streamlined version of the highly popular capital of the Caribbean sailing area that it has always been. The SYC- inspired “twinning” of their island with Palma de Mallorca has given the Antiguan government some crucial support and know-how for making access more user-friendly, and promoting marine trade business as well as top-end yachting.

As a sponsor of The Superyacht Cup, you will have a unique opportunity to network extensively with this highly exclusive group in a relaxed and informal atmosphere over the period of the event. You will also have the chance to create your own social activities or functions to entertain your company’s important clients or special guests.

Your business will become associated with one of the most glamorous and prestigious events in yachting, with high-level branding oportunities as well as world-wide TV and media exposure.

For more information about the specific marketing and PR benefits from your association with The Superyacht Cup events, as well as details of the different levels of sponsorship available, please contact:


Jane Thompson

tel +34 971 402 553
mob +34 605 223 202

jane@thesuperyachtcup.com


Andy Treadwell

tel +33 607 445 505

andy@thesuperyachtcup.com




Partners


We are grateful for the support of the following annual partners to
The Superyacht Cup events:

Abu Dhabi, the Arabian Gulf emirate, is the largest of the seven states which make up the United Arab Emirates and home to the country's capital. Abu Dhabi has a strong maritime culture with an extensive coastline and 200 islands which lie off its mainland creating a leisure ground for residents and visitors alike. The development of signature destinations within Abu Dhabi emirate will increase the availability of world-class marinas and berths and further enhance its maritime leisure profile.

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Media Partners

Kos Picture Source is the Official Photographic Media Partner and Picture Distribution agency for The Superyacht Cup events offering specialist marine photography and image distribution to websites, magazines and newspapers around the world. With a stock picture library of over 1.2 million superyacht, sailing and lifestyle images, taken by some 200 photographers over 20 years, its operation accessed through www.kospictures.com is the largest of its kind. Under a global news distribution agreement Kos Picture Source has with Getty Images, the best of the images taken during The Superyacht Cup events are uploaded ‘Live’ to the Getty news feed which is used by over 150,000 registered media per hour. This channel of distribution features the superyacht events in the mainstream news amongst the leading economic, political and sports images from around the world.

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The world’s most intelligent media company providing information, expertise and knowledge on every facet of the large yacht arena. We specialise in magazines, books, conferences, networking events, key information and news websites, creative solutions and offer a business consultancy service. The Yacht Report Group is perfectly positioned to provide a platform for any company or individual who wishes to expand their business in the superyacht industry.

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Yachting World is the most international yachting magazine, known throughout the world and bought and read in over 100 countries. >From blue water cruiser to super-yacht, Yachting World offers some of the finest nautical writing and photography, up-to-the-minute technical reports, equipment valuation, new boat tests and informed comment.

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SuperYacht World is the brand new consumer superyacht magazine from leading UK publisher, IPC Media. The magazine is aimed at new and existing owners of boats over 30m both sail and power.

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Superyacht Business is the recently launched Business-to-Business title from the IPC Marine Group, the same company that publishes the renowned International Boat Industry (IBI) and European Boatbuilder magazines. Superyacht Business provides highly qualified analysis and comment on the market as well as revealing how the leading players in the business are responding to today's challenges.

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ShowBoats International, founded in 1988, is the world’s premier luxury yacht publication. Its authoritative editors deliver the definitive inside stories on the remarkable boats, significant events, and outstanding people that shape this multi-billion dollar industry and its lifestyle.

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Acquafilms was founded in 2005 to service the superyacht market's need for quality and contemporary DVD promotional material. With 24 years combined experience in still photography, video and filmmaking we aim to provide a fresh, dynamic film like look to our productions.

Interactive models, excellent still photos, narrative and creative editing supplement strong, high quality video shots to display yachts with the style that they deserve so that prospective clients get a feel for the vessel, as opposed to just a simple tour.

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Yachting Classique

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Boat Exclusive

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Grandes Esloras

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Yacht Capital, founded in 1990, is a leader at the top end of the market and examines the world of yachting through the most important sporting events, the most notable sailing personalities and the various boats involved. The very latest craft are presented with accurate drawings and a detailed technical breakdown

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News Archive


 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

THE HORUS SUPERYACHT CUP 2009 – A GREAT SUCCESS

A new venue, a new title sponsor and three spectacular days of racing for the 18-strong fleet in the Bay of Palma combined to produce a highly successful Horus Superyacht Cup 2009.

The eventual winner of the iconic Bent Cleat Trophy for the winning yacht went to Marco Vogele’s 32m Royal Huisman built, sloop Gliss, designed by Philippe Briand, but she was chased hard by the 46m Perini Navi Antara skippered by the popular Jonno Johnston, Thomas Bsher’s 28.6m, Frers-designed Wally Open Season and the Bruce King-designed 39.9m Maria Cattiva, also built by Royal Huisman.


Owners of Gliss receiving the 'Bent cleat award'  for first overall.
Photographer: clairematches.com

With helmsmen and skippers including Volvo star Mike Sanderson, America’s Cup helmsman Peter Holmberg and solo sailor Nick Maloney aboard a variety yachts accompanied by a sprinkling of world class trimmers and bowmen there was a real competitive edge out on the water.

The big challenge for The Horus Superyacht Cup this year was settling into its new venue close to Palma’s old city centre and with the help of new title sponsors and the continued backing of Abu Dhabi this element of the three-day regatta proved to be a resounding success.

The stylishly appointed village protected by a spectacular circular canopy became the focal point of the onshore action with all 18 yachts moored conveniently stern-to. Palma’s magnificent Le Seu cathedral provided a dramatic backdrop and the proximity of the city mean meant friends and family could easily join the event generating a lively and convivial atmosphere. The elegant bar staff, live music each evening and free of charge happy hours gave the village a buzz that matched the attractions of Palma itself.

Also new for this year was the introduction of the Bucket rating system which calculates a yacht’s performance based on design information and subsequently provides her with an individual starting time for each pursuit race. The idea has been imported from the Caribbean and the USA where it is used to good effect at the St Barths and Newport Bucket regattas. Start times can also be calculated to take into account the wind conditions and race-course lengths can be set accordingly.

Predicting the winds off Palma has always been regarded as something of a black art but two light to moderate days followed by a sparkling day blessed with 18 knots of onshore breeze gave the fleet excellent racing conditions. Antara was the first yacht to start on Abu Dhabi Race Day and she fought off all opposition to take first place. The same thing happened to the Fife designed, Horus campaigned Sunshine in race three, starting and finishing first, while in race two the lightweight fliers Open Season and Black Pearl took the fleet apart.

But there were some great close finishes, particularly in race three when 15 yachts finished with 20 minutes of each other, eight of them just 3min 30sec seconds apart. The exceptional racing in final pursuit was the ideal aperitif for a spectacular open-air prize giving and gourmet buffet at the Es Baluard museum which overlooks the Bay of Palma and the regatta village itself.

Gliss, winner of The Horus Superyacht Cup, Photo: rawphoto.co.uk 

With the prize giving complete (see Results) things really started hotting up when The World Famous Red Sox, billed as the world’s best party band, took to the stage. This stunning precision rock band can play just about anything in any style and brought owners, crew, family and friends to the dance floor for a fantastic finale.

Title sponsors Horus have signed for three years, the venue is secure for the same period and the organisers have set the dates for the next regattas as 23rd – 26th June 2010.

We very much looking forward to seeing you all again for next year’s regatta!

By David Glenn - Editor Supersail World 


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